I’m pivoting away from Instagram, and maybe you should too.

🧠 But first, by popular request: The 2025 Brand Audit is here
You can now purchase a brand audit for $99, this week only. You can send me your social profile, pitch letter, pricing sheet, or media kit, and I’ll tell you exactly what’s working and what needs improvement.
You can purchase as many audits as you'd like, but they must be bought by May 31st and used by December 31st.
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Now let’s talk Instagram.

Instagram was never supposed to be the main channel. In the early days, we used it to drive traffic to our blog or YouTube. That was the entire point. Share something eye-catching, then guide people to the place where the real content lived.

Then brands realized how easy it was to activate influencers on Instagram. Suddenly, it became the main event. And so many creators never launched a blog, never started a newsletter, and never built something they owned.

If that was you, that's okay. You did what made sense at the time.

But it's also okay to pivot.

I never really leaned into Reels. I've been team carousel since the beginning, but even that started to feel like too much effort for too little return. Then I got locked out of Instagram for six months. That's when I knew I couldn't afford to have it be the core of my brand or my business.

So I'm shifting my strategy, and I'm telling you it's okay if you do too.

Substack and LinkedIn are booming with branded content and both are delivering faster growth in weeks than most people have seen on Instagram in months.

I'm using Instagram again, but I'm keeping it simple.
No original content. Just a billboard that sends people to where the real content lives on Substack.

Sometimes we get stuck on the hamster wheel.
Sometimes we're totally burnt out but still addicted to the hope that maybe the next post will be different.
Sometimes we just need permission to cut the cord.

If you're looking for it, it's been granted.
I'll see you on Substack and LinkedIn.
Follow or friend me there if you haven't already:
https://www.linkedin.com/in/brittanyphennessy/

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