The Creator Fork in the Road
You create a product or become one. Here’s what that actually means.
Hey friend hey,
This weekend, I had two different conversations with two very different creators, and we landed in the exact same place.
We were talking about the future of being a creator and how all roads eventually lead to one of two paths:
You create a product.
You become the product.
And for both creators, the next step was clear:
Niche down.
Make your content unmistakably yours.
Your feed should stop the scroll. Your face (or your flowers or your font) should be the cue that says, "Oh, this is XYZ creator."
Your style, your structure, your substance. Everything should match every time. Whether it is:
The same intro and exit
The same editing style
The same topic bucket (hacks, how-to’s, GRWMs, etc.)
We are not in our color-palette era for aesthetics, but we are back in the era of consistency, clarity, and content with a clear lane.
Remember when creators had expertise? A style? Something that made them different? That energy is back.
One of the creators I spoke with is shifting from a DIY and plant influencer to a DIY bouquet and NYC flower stand creator.
The other is capitalizing on a huge trend without ever having to create her own content. (And yes, it is genius.)
Both of them will be successful. Why?
Because their content will be:
Easy to replicate = consistency
Aligned with topical search = brand discoverability
Visually sticky = scroll-stopping
On-brand across all posts = follow-worthy
Strategy-ready = product or media deal in motion
Do you have to do it this way? Of course not.
But is this the new formula if you want to maximize your chances of success?
Absolutely.
Coaching Packages ☎️
🚨 You have 6 days left to purchase a 1:1 session with yours truly.
After May 31, I’m officially retiring from coaching.
You can schedule your session anytime through December 31, 2025, but your chance to secure a spot ends this week. Here’s what’s available:
Quick Win
A 30-minute phone call with a full audio recording and a custom action doc
Includes 1 month free inside The Suite Society
$249 – Book Now
Deep Dive
A 60-minute phone call with a full audio recording and 7-day email follow-up
Includes 3 months free inside The Suite Society
$500 – Book Now
Strategy Sprint
Three 60-minute phone calls with full audio recordings and priority email access between sessions
Includes 6 months free inside The Suite Society
All sessions must be scheduled by December 31, 2025
$1,500 – Book Now
Payment plans available at checkout through Klarna and Affirm.
The tide is changing whether you’re ready or not.
Are you going to sink or swim?
xo,
Brittany