Coaching without context is just content
Why the best advice comes from people still doing the work. And how to make sure you're learning from the right ones.
Everywhere you turn, someone is coaching creators. Selling strategies. Teaching visibility, growth, monetization.
And yet… many of them haven’t actually done the work in years.
They’re not inside the deals.
They’re not in the brand conversations.
They’re not building anything except a landing page.
And in an industry that evolves by the hour? That’s not strategy. That’s theory.
I’ve always said you can’t teach someone how to climb the ladder if you’re stuck on the same rung.
That’s why in 2022, after four years of coaching and consulting, I went back to corporate. And I haven’t left.
Yes, I still coach creators.
Yes, I still consult with brands.
But I’m also on the product team at one of the biggest platforms in the space.
That means:
I build tools that help creators get discovered
I manage budgets and see how brands decide who to work with
I work with the same people you want to pitch, partner with, or get hired by
This isn’t a one-way mirror. It’s a flywheel.
And it’s how I keep my strategy relevant—not recycled.
When you’re choosing who to trust, remember this:
If someone’s coaching is based on theory...
If their course is built on what used to work...
They’re not teaching.
They’re just talking.
✨ Want help from someone who’s still in the room?
→ Upgrade to Suite Intelligence Pro for tested strategy, not recycled theory.
→ Book a Spring Strategy Audit and get a 30-minute private call plus 3 months of Founder-level access to the community.
The creators who thrive in 2025 aren’t just visible.
They’re well-advised.
xo,
Brittany